SephoraArticles & NewsHomeIs 'Simplified Beauty' 2025's 'Clean Beauty' Trend?#Simplifiedbeauty posts are not what one with a scientific lens on the cosmetic industry would expect. TikTok posts surrounding the hashtag describe not simplified cosmetics, but simplifying the beauty routine by cutting out unnecessary products.CompaniesClass Action Alleges 'Clean at Sephora' Misleads ConsumersPlaintiff Lindsey Finster purchased products labeled with "clean at Sephora" imagery that ostensibly meant the products were free of "harmful" ingredients—when in fact they are not, she alleges.HomeSephora Accelerate Program Open for SubmissionsSephora Accelerate is a brand incubation program dedicated to building a community of innovative brand founders in beauty, with a focus on founders who are people of color.HomeSephora Announces Virtual Return of SEPHORiASEPHORiA is a free, interactive beauty “house” with multiple rooms to explore, full of exclusive content from more than 35 of Sephora’s brands, beauty icons and surprise guests.HomeSephora Offering Free Same-Day DeliverySephora is offering free same-day delivery for all beauty professionals and enthusiasts.HomeSephora Announces 2022 Sephora SquadCheck out who's been named to this year's #SephoraSquad. You might recognize some of the names!
